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"But that's not what audiences want. Clever things make people feel stupid, and unexpected things make them feel scared. People don't want anything original, they want to see the same thing they've seen a thousand times before."


But the thing is that you people do get tired of the same old thing, and they do want something new. It just has to have some point of contact with the old to make it accessible. That's a tough line to straddle.

Winchell Chung

RE: readers claim to want novelty and variety.

From THE TRUTH by Terry Prachett. The Patrician has words of advice for the newspaperman:

'Be careful. People like to be told what they already know. Remember that. They get uncomfortable when you tell them new things. New things ... well, new things aren't what they expect. They like to know that, say, a dog will bite a man. That is what dogs do. They don't want to know that a man bites a dog, because the world is not supposed to happen like that. In short, what people think they want is news, but what they really crave is olds'


Military SF? When I mentioned that at work, people didn't seem to know what it was.

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