Who does Star Wars belong to? Well, legally, the answer is "The Walt Disney Company," because they paid George Lucas four billion dollars for his company Lucasfilm, which owned the Star Wars trademarks and copyrights. End of story.
Except . . .
One of the reasons Lucasfilm was worth four billion dollars to the mighty empire of the Mouse was that Star Wars has fans. A lot of fans. A lot of very dedicated fans. In fact, it has a fandom — a community of fans, who don't just watch the movies. They play the games, they buy the merchandise, they make costumes, they write fan fiction, they create fan art, they create fan music, and they have helped to turn one movie into a giant multimedia juggernaut. And that giant media juggernaut includes legions of sub-creators, who have done their own part to expand and develop the universe of Star Wars — from stars like Timothy Zahn and Kevin Anderson down to tiny cog people toiling for obscure tabletop game publishers. Where do all of them fit in?
Again, legally, they own nothing. Back in the day, every Star Wars roleplaying game pitch — not the finished article but the "how does this sound?" pitch — had to be accompanied by no fewer than five signed assignment of copyright documents. Every random idea submitted to the editor belonged to Lucasfilm, whether or not it was used. Such an arrangement isn't really unusual. All tie-in novels and comics are written as "work for hire," meaning the writer has no claim to ownership, any more than he would if he was writing catalog copy or press releases.
But that's all about the legal ownership. Who has the moral ownership? Who has the right to decide what is and what isn't Star Wars?
Back when George Lucas owned Lucasfilm, he was the final authority. He invented Star Wars, so if he decided that Jedi Knights got their powers from symbiotic microorganisms in the bloodstream, well, then, that was that. One might grouse about the directions he was taking his work, but there was never any doubt that it was his.
That changed when Disney bought Lucasfilm. It became very clear, very quickly, that Mr. Lucas's input was neither desired nor encouraged. The four movies released by Disney since the takeover were written and directed by teams of high-priced hired guns brought in separately for each project. And the results, let us say, have been mixed. One genuinely good movie (Rogue One), two which have been described as adequate (The Force Awakens and Solo), and one which was a tremendous disappointment to almost everyone (The Last Jedi).
One of the things which the fans found especially disappointing about these films — especially The Last Jedi — was the way they deliberately jettisoned forty years' worth of "canon." Said "canon" consisting of all the diligent cog people work in books, comics, and games; not to mention the fan fiction and what is sometimes called "head canon."
Many fans complained that the new films simply weren't "real" Star Wars. Disney naturally pushed back, but did so in a rather ham-fisted way which only alienated fans even more.
So . . . who does Star Wars belong to?
I've got some bad news. Star Wars belongs to The Walt Disney Company, and it will belong to them until they sell it. (Sure, the copyrights may expire in fifty-odd years, but the trademarks won't. Star Wars is a trademarked brand, kids.) Star Wars is whatever they say it is. Period.
This points up a rather hard lesson which I think it is important for all of us to learn. Don't fall in love with someone else's creation. Sure, you can enjoy it, but it will never be yours (unless you can scrape up a few billion dollars to buy it). Which means that to a great extent all the love and effort the fans and tiny cog people have put into expanding the Star Wars universe should have gone into creating their own original work. Unless Disney's paying you, why are you acting as volunteer marketing for their product by dressing up in a Stormtrooper or Slave Leia outfit? Why not create your own Star Soldier or Alien Slave Girl outfit? Maybe you can make something better. That's how George Lucas started out — he couldn't get the rights to Flash Gordon so he came up with his own space opera adventure. Go and do likewise.
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